Located in the heart of Dubai, Novotel is a contemporary hotel that blends modern design with functional comfort to serve both business and leisure travelers. The building’s façade features a clean, sophisticated aesthetic that reflects the brand’s international appeal.
To achieve this sleek appearance, the project utilized the SG50 Structural Glazing System, which offers a flush glass finish with no visible aluminum from the exterior. This system enhances the building’s visual uniformity while delivering high performance in air and water tightness, thermal insulation, and structural reliability — ideal for Dubai’s demanding climate and skyline-driven architecture.
