We’re delighted to announce that the free online Marketing Academy, created by our talented AluK GB colleagues, has been awarded the Customer Care Initiative of the Year prize at the G-21 Awards*.
In April 2020, AluK GB developed the Marketing Academy website as an online support tool for their customers during the Coronavirus crisis. A range of free downloadable guides, tutorials, and videos was produced.
AluK GB shares valuable knowledge, experience and expertise on a wide range of marketing activities via user-friendly tips on the Marketing Academy website. Content ranges from social media management, to SEO, to photography, to email marketing.
The high levels of engagement, overwhelmingly positive feedback, and a customer sign-up rate of almost 40%, have ensured that the website has become an integral component of AluK GB’s customer support offering.
We extend hearty congratulations to the team! We’re very proud of your achievement!
*The G-Awards is an annual event which celebrates and rewards excellence in the UK glass and glazing industry. For more information, click here.